The highly anticipated Singapore Entertainment Awards (SEA) is back. This year's SEA 2011 celebration concert was held at the Singapore Indoor Stadium for the first time on 2 April 2011.

Organised by Singapore Press Holdings' Chinese media Lianhe Wanbao, Radio 100.3, omy.sg and UW (U-Weekly), the event attracted a 12,000-strong crowd in 2010. The objective of the SEA is to support the Chinese entertainment industry that popularises the use of the Chinese language. The awards recognise a spectrum of entertainment ranging from music, movies, TV, radio to concerts.

Apart from honouring the best talents in Singapore and Asia, it also helps to promote the local and regional Chinese entertainment scene. This year, SEA 2011 is proud to have a presenting sponsor, OCBC Titanium, for the first time.

SEA 2011 promises to be bigger with 47 awards (an increase from last year's 45 awards) including the inaugural OCBC Titanium Star of the Year Award. Fans of Asian pop stars will be eager to cheer for their idols who will battle for the top awards in the "Most Popular" and "Best"categories! The "Most Popular" awards are determined by public voting while the awards in the "Best" category will be judged by a professional panel comprising local and overseas media, as well as entertainment industry experts.

This year's SEA 2011 Celebration Concert was also telecasted "live" on one of Starhub Cable TV’s channel E-City after the event.